Tiffany & Co. just unveiled their new ad campaign called ‘Believe in Love‘ featuring a familiar voice – Alicia Keys! They’re using her 2007 hit to promote their new line.
Alicia says: “Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated. We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.” So sweet!
In this commercial you see real couples from all backgrounds and the word is their identities will later be revealed through a multilayer digital storytelling campaign. Can’t wait!