Newcap Radio is proud to announce the launch of its newest radio station in Toronto, 93-5 The Move (CFXJ-FM).
This is a significant evolution of the 93-5 frequency. Since launching 15 years ago, the “FLOW 93-5” brand has become synonymous with urban and rhythmic music in Toronto. Last year, the radio station began a migration to a more retro-music format, playing “throwbacks” from the 1990s and 2000s. The result was an immediate uptick in ratings. Listeners clearly embraced the new throwback strategy!
However, the opportunity for growth was impeded by the 15 years of branding as “FLOW”. Research reveals that hundreds of thousands of listeners in the GTA love throwback music. In an effort to attract those listeners “93-5” needed a new brand name.
Today (February 29th, 2016) we unveil that new name, look and feel as 93-5 The Move. This launch is supported by an extensive marketing campaign, a new website at www.935themove.com and mobile app.
93-5 The Move plays throwbacks from the 90s to now. These are the great songs that became a soundtrack for a generation which they seldom get to hear on the radio. “That’s because all of Toronto’s radio stations are either playing new hit music, or playing songs from the 70s and 80s.There is not a single radio station playing the great songs from the 90s that our listeners grew up with… until now”, says Operations Manager Steve Parsons.
93-5 The Move features artists like Destiny’s Child, No Doubt, Backstreet Boys, Lady Gaga, Justin Timberlake, Rihanna, Eminem, and Michael Jackson.
While the major focus is the music from the 1990s and early 2000s, 93-5 The Move will continue to support new music and showcase incredible new talent.